Realisation:
The meeting. The purpose of the film, the message being conveyed, the time line.
Concept:
The idea. The proposal reflecting the film’s content.
Script:
The story. The concept formed into scenes and sequences.
Storyboard:
The image. The visual realisation of the film defined in detail, time, location and budget.
Filming:
The Capture. The shoot, filmed to enhance and develop the vision.
Editing:
The synergy.
The background music, the effects, the dialogue, and the film, put into the mix for the best possible vision.
Promotion:
The platform.
The completed film delivered in a format that best realises the vision and on a viewing platform that best promotes the business.