In Stanley Kubrick’s 2001 A Space Odyssey (1968), music leads and determines the image. Is this the right balance of sound over image? Or should sound be the equal of image?…
Whatever your verdict, it’s worth checking out the opening of Kubrick’s film on Youtube by clicking on the image below. Is this the greatest movie opening ever made? You decide…
If you are a film producer heading off for the Cannes Film Market, a film distributor will ask 3 questions.
1. Who’s in it?
2. How much did it cost to make?
3. What’s it about?
This is the trailer for Woody Allen’s latest film offering, Midnight in Paris, starring Owen Wilson, Rachel McAdams, Michael Sheen, Marion Cotillard, Cathy Bates, Adrian Brody, Alison Pill, Lea Seydoux and Carla Bruni-Sarkozy. This film explores our emotional responses to various aspects of life in Paris and adds another dimension to it to create its own unique storyline, using the finest actors and actresses to pull in the audience. It hits the theatres on May 20 after opening in Cannes on May 11.
A film distributor knows that the star in the film is the emotional draw to pull the customers into the film theatre.
How does this idea relate to your business? Does your product or service speak for itself or tell its own story like the trailer above?
You may have the best product or service in the world but unless you find your emotional draw you limit your audience.
Why not discover a new audience by developing a story around the product or service?…it could make all the difference!
